David Plati, after completing 40 years as a full-time employee in the University of Colorado’s athletic department, the last 38-plus as its director of sports information, entered semi-retirement on Jan. 1, 2023. He then shifted into a role as SID Emeritus, continuing as the SID for men’s golf and as the athletic historian (which he has technically held since 2001). Plati was named the 13th full-time sports information director in CU history on July 24, 1984, after serving for three years as the assistant SID (half of which while he was still a student assistant in the office). The youngest SID in the nation at the time of his hiring, he previously worked as a student and statistician after coming to CU as a freshman in August 1978. Only six people had served in the SID role since 1952, with Plati’s tenure in the position the longest in school annals by some 22 years. https://cubuffs.com/staff-directory/david-plati/444